"Focus Food is just... wow. I can't explain how overwhelming they are and the energy and feeling I get is beastly. Can't believe it's 100% natural ingredients that make this up. Should've ordered six boxes in the first place. GREAT JOB!" (Chris T. - Scotland)
"Ideal Pump + Blue Gatorade = Glory. It tastes like a fruit roll-up that gets you jacked." (Evan D. - Virginia)
"Whats going on guys, just ordered some focus food and whey protein for PrimeTime World Headquarters. We are waiting on about 7 other packages from other people so I was a little surprised today when the GI Nutrition box was the first to arrive about 20 hours after we placed the order. Keep up the good work!" (Tyler L. - Massachusetts)
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Submitted by admin on Thu, 2012-02-16 13:19
For Immediate Release
Rajan De Los Santos
TAKE THE RIGHT WHEY: ALL-NATURAL, rBGH-FREE IDEAL WHEY
GI Nutrition launches its all-new, safe, and improved whey protein
Allendale, NJ (February 2012) – Whey protein is proven to be an essential workout supplement because it contains glutamine and Branched Chain Amino Acids (BCAAs) that fuel working muscles and stimulate protein synthesis in the body.1 But which whey protein is best to take? Because whey is a milk derivative, it is important to find out the source: the cow itself. Like any mass-produced product, milk is usually processed in large facilities where cows are often given daily injections of various, harmful compounds such as synthetic recombinant bovine growth hormone, or rBGH, used to increase milk production. This compound is not only harmful to cows but also can link to negative affects in humans.2 Before the milk is even curdled and strained to become whey, it is already inorganic and adulterated.
The all-new Ideal Whey™ from GI Nutrition is a welcome exception. It is 100% all-natural, rBGH-free, and NSF Certified for Sport.
“We are proud of how Ideal Whey has all the good stuff in and the bad out,” says Alex Karsos, co-founder and CEO of GI Nutrition. While many companies compromise the health and safety of their products to profit, GI Nutrition adheres to a strict moral code of integrity and accountability. “We make sure we do things right for our customers – without shortcuts,” Karsos attests.
Clinical studies have shown that milk products from rBGH-treated cows increase the risk of breast and colon cancers.3 According to Karsos, most of the whey protein market uses whey protein that is sourced from rBGH-treated cows. “This is practiced because it is the cheapest and most widely available source,” he explains. Ideal Whey, on the other hand, is made from all-American cows that are raised organically and rBGH-free. “Sourcing rBGH-free whey protein may be more logistically-difficult and expensive, but the quality is far superior, better for the cows and therefore, better for consumers.”
Whey protein is a valued supplement among serious athletes as it is considered the highest quality protein available and helps to increase strength and reduce recovery time1. With 24g of solid and fast-absorbing protein, Ideal Whey is packed with both essential and non-essential amino acids, including glutamine and BCAAs. Its low-fat and high quality whey protein content allows for easy absorption that is perfect for post workout consumption.
Naturally-sweetened with stevia, Ideal Whey contains no artificial colors, flavors, or other harmful chemicals.As an alternative, Stevia is 10-15 times sweeter but without the unhealthy drawbacks of regular table sugar, giving Ideal Whey’s “Crazy Chocolate” flavor a delicious and healthier edge over other protein supplements.
And, because GI Nutrition understands whey protein is a key nutrition factor for individuals involved in sports or athletic training, Ideal Whey is NSF Certified for Sport. “Earning this certification goes beyond prestige,” Karsos explains. Being NSF-certified means that Ideal Whey goes through a series of testing to make sure that it conforms to competition regulations— free of adulteration, contaminants and banned substances. “If you are an athlete, coach, parent, or a health conscious individual, rest assured that when you take Ideal Whey, what is on the label is in the product,” he adds. Ideal Whey is a stand out example of safe, trusted, and effective products GI Nutrition is known for.
About GI Nutrition
GI Nutrition is a fast-growing health and nutrition company that develops and manufactures NSF certified for sport nutritional supplements used by professional and non-professional athletes for the purposes of athletic training and improved conditioning.
GI Nutrition currently has four custom formulated products: Ideal Pump (pre-workout), Ideal Recovery (post-workout amino acid blend), Ideal Whey (all natural whey protein), and Focus Food (all natural energy-packed protein bar). The entire GI Nutrition product line is 100% free of any banned substances and can be utilized by any athlete to improve their athletic performance. GI Nutrition products are sold in leading performance stores across the country and on its website at www.ginutrition.net.
About Christie Communications
Christie Communications is a full-service public relations, marketing, advertising agency dedicated to helping ethical businesses, entrepreneurs, and socially conscious organizations broaden their impact through effective communication services. Christie Communications goes beyond branding and other marketing buzzwords. It is a company based in philosophy, driven by passion, and known by its results. The Christie Community Foundation creates a "ripple effect" of global betterment through creating and promoting innovative, results-oriented initiatives for the betterment of the world.
For more information on Ideal Whey and GI Nutrition, or to schedule an interview with its founders Alex and Chris Karsos, contact Rajan De Los Santos at Christie Communications at (805) 969-3744 or via email email@example.com.