PRESS RELEASE

For Immediate Release 

Contact:

Rajan De Los Santos                                                                              

Christie Communications                                                                  

(805) 969-3744                                                                                     

rajan@christiecomm.com                                                                      

www.christiecomm.com                                                                        

 

TAKE THE RIGHT WHEY: ALL-NATURAL, rBGH-FREE IDEAL WHEY

GI Nutrition launches its all-new, safe, and improved whey protein

 

Allendale, NJ (February 2012) – Whey protein is proven to be an essential workout supplement because it contains glutamine and Branched Chain Amino Acids (BCAAs) that fuel working muscles and stimulate protein synthesis in the body.¹ But which whey protein is best to take? Because whey is a milk derivative, it is important to find out the source: the cow itself. Like any mass-produced product, milk is usually processed in large facilities where cows are often given daily injections of various, harmful compounds such as synthetic recombinant bovine growth hormone, or rBGH, used to increase milk production. This compound is not only harmful to cows but also can link to negative affects in humans.2 Before the milk is even curdled and strained to become whey, it is already inorganic and adulterated.

 

The all-new Ideal Whey™ from GI Nutrition is a welcome exception. It is 100% all-natural, rBGH-free, and NSF Certified for Sport.

 

“We are proud of how Ideal Whey has all the good stuff in and the bad out,” says Alex Karsos, co-founder and CEO of GI Nutrition. While many companies compromise the health and safety of their products to profit, GI Nutrition adheres to a strict moral code of integrity and accountability. “We make sure we do things right for our customers – without shortcuts,” Karsos attests.

 

Clinical studies have shown that milk products from rBGH-treated cows increase the risk of breast and colon cancers.³ According to Karsos, most of the whey protein market uses whey protein that is sourced from rBGH-treated cows. “This is practiced because it is the cheapest and most widely available source,” he explains. Ideal Whey, on the other hand, is made from all-American cows that are raised organically and rBGH-free. “Sourcing rBGH-free whey protein may be more logistically-difficult and expensive, but the quality is far superior, better for the cows and therefore, better for consumers.”

 

Whey protein is a valued supplement among serious athletes as it is considered the highest quality protein available and helps to increase strength and reduce recovery time1. With 24g of solid and fast-absorbing protein, Ideal Whey is packed with both essential and non-essential amino acids, including glutamine and BCAAs. Its low-fat and high quality whey protein content allows for easy absorption that is perfect for post workout consumption.

 

Naturally-sweetened with stevia, Ideal Whey contains no artificial colors, flavors, or other harmful chemicals.As an alternative, Stevia is 10-15 times sweeter but without the unhealthy drawbacks of regular table sugar, giving Ideal Whey’s “Crazy Chocolate” flavor a delicious and healthier edge over other protein supplements.

 

And, because GI Nutrition understands whey protein is a key nutrition factor for individuals involved in sports or athletic training, Ideal Whey is NSF Certified for Sport. “Earning this certification goes beyond prestige,” Karsos explains. Being NSF-certified means that Ideal Whey goes through a series of testing to make sure that it conforms to competition regulations— free of adulteration, contaminants and banned substances. “If you are an athlete, coach, parent, or a health conscious individual, rest assured that when you take Ideal Whey, what is on the label is in the product,” he adds. Ideal Whey is a stand out example of safe, trusted, and effective products GI Nutrition is known for.

 

About GI Nutrition

GI Nutrition is a fast-growing health and nutrition company that develops and manufactures NSF certified for sport nutritional supplements used by professional and non-professional athletes for the purposes of athletic training and improved conditioning.

 

GI Nutrition currently has four custom formulated products: Ideal Pump (pre-workout), Ideal Recovery (post-workout amino acid blend), Ideal Whey (all natural whey protein), and Focus Food (all natural energy-packed protein bar). The entire GI Nutrition product line is 100% free of any banned substances and can be utilized by any athlete to improve their athletic performance. GI Nutrition products are sold in leading performance stores across the country and on its website at www.ginutrition.net.

 

About Christie Communications

Christie Communications is a full-service public relations, marketing, advertising agency dedicated to helping ethical businesses, entrepreneurs, and socially conscious organizations broaden their impact through effective communication services. Christie Communications goes beyond branding and other marketing buzzwords. It is a company based in philosophy, driven by passion, and known by its results. The Christie Community Foundation creates a "ripple effect" of global betterment through creating and promoting innovative, results-oriented initiatives for the betterment of the world.

 

For more information on Ideal Whey and GI Nutrition, or to schedule an interview with its founders Alex and Chris Karsos, contact Rajan De Los Santos at Christie Communications at (805) 969-3744 or via email rajan@christiecomm.com.

 

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[1] http://www.muscleandstrength.com/supplements/ingredients/whey-protein.html

[2] http://www.centerforfoodsafety.org/campaign/rbgh-hormones/rbgh-rbst/

[3] Cancer Prevention Coaliton: http://www.preventcancer.com/press/conference/jan23_96.htm

PRESS RELEASE

Rajan De Los Santos                                      Alex Karsos                                                              

Christie Communications                               CEO, GI Nutrition                                                              

(805) 969-3744                                               info@ginutrition.net                       

rajan@christiecomm.com                              www.ginutrition.net                        

www.christiecomm.com                                           

 

POWER UP SAFELY WITH IDEAL PUMP™

GI Nutrition pre-training product provides all-natural strength without the dreaded MHA

 

Allendale, NJ (January 2012) – There is one compound ingredient that is being touted as the “scary beast” in the dietary supplements industry. And it is not the flattering kind, but rather a dangerous one.I It is methylhexaneamine (MHA), a compound developed by pharmaceutical chemist Eli Lilly more than 50 years ago as a nasal decongestant drug. Today, MHAis showing up in a growing number of pre-workout sports nutrition supplements and being labeled as a constituent of geranium oil. The problem, though, is this: geranium oil does not contain MHA.II Knowing such health risks like high blood pressure, rapid heart rate, and heat stroke posed by MHA, New Jersey-based GI Nutrition developed its MHA-free Ideal Pump™ as part of its line of nutrition-based products.

In a 2006 article, The Washington Post quoted the Anti-Doping Research Group and wrote that the chemical structure of MHA is akin to amphetamines and ephedrine. With MHA, also known as 1,3 dimethylamylamine (or DMAA) found in popular pre-workout sports supplements and taken mostly by high school and college athletes as part of their training regimen, the danger and risk of an overdose and possible death is imminent.

Ideal Pump is a healthier alternative to DMAA-laden sports supplements and other nutritional products in the market today. It is the ultimate source of pre-training fuel and power, enabling athletes to experience elevated levels of strength, endurance, drive and concentration. With a powerful combination of Creapure® pure creatine monohydrate for enhanced muscle output, CarnoSyn® beta-alanine for increased endurance, L-Tyrosine and taurine for intensified mental focus, caffeine and B vitamins for increased energy and metabolism, and L-Arginine and L-Citrulline for amplified source of nitric oxide, Ideal Pump delivers intense training, high boost of energy, and resistance to burnout and fatigue.

“It is dangerous and irresponsible for companies to put out products in the market that pose health risks to consumers,” warn Alex and Chris Karsos, founders of GI Nutrition. “Because DMAA is banned by the World Anti-Doping agency, those taking nutrition products that carry DMAA as part of their training regimen might see an end to their sports career too early, too soon.”

The Karsos brothers developed Ideal Pump not only with optimal sports performance among athletes in mind but to also provide them with safe and precise amounts of nutrients necessary to carry out intensive training at any level. “Ideal Pump provides full dosages of all its active ingredients. We are not trying to hide our blend in fillers. With Ideal Pump there is no guessing of whether or not you are getting the right amount of nutrients,” says Alex Karsos, CEO of GI Nutrition. “Our formula ensures each athlete is getting all the amino acids and nutrients needed before a workout. Our nutrient servings are in a higher quantity and delivered in a more efficient manner than our competitors.”  Prominent sports athletes agree, with Miami Marlins pitcher Tom Koehler, Team USA lacrosse midfielder Max Siebald, San Diego Padres pitcher Casey Kelley, and weightlifting champion Vince Urbank to name a few – all taking Ideal Pump and GI Nutrition products as part of their sports training regimen.

Ideal Pump is 100% guaranteed free of any contaminants and banned substances that pose danger and risk to one’s performance and health. So go ahead, unleash the scary beast within… safely and naturally with GI Nutrition.

About GI Nutrition

GI Nutrition is a fast-growing health and nutrition company that develops and manufactures NSF certified for sport nutritional supplements used by professional and non-professional athletes for the purposes of athletic training and improved conditioning.

GI Nutrition currently has four custom formulated products: Ideal Pump (pre-workout), Ideal Recovery (post-workout amino acid blend), Ideal Whey (all natural whey protein), and Focus Food (all natural energy-packed protein bar). The entire GI Nutrition product line is 100% free of any banned substances and can be utilized by any athlete to improve their athletic performance. GI Nutrition products are sold in leading performance stores across the country and on its website at www.ginutrition.net. Follow GI Nutrition on  twitter @GInutrition.

About Christie Communications

Christie Communications is a full-service public relations, marketing, advertising agency dedicated to helping ethical businesses, entrepreneurs, and socially conscious organizations broaden their impact through effective communication services. Christie Communications goes beyond branding and other marketing buzzwords. It is a company based in philosophy, driven by passion, and known by its results. The Christie Community Foundation creates a "ripple effect" of global betterment through creating and promoting innovative, results-oriented initiatives for the betterment of the world.

For more information on Ideal Pump and GI Nutrition, or to schedule an interview with its founders Alex and Chris Karsos, contact Rajan De Los Santos at Christie Communications at (805) 969-3744 or via email rajan@christiecomm.com.

  

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I . Like any drug, MHA becomes dangerous when taken in high dosages. According to Don Catlin, MD, CEO of the Anti-Doping Research Group, quoted from the March 2011 issue of Nutrition Business Journal, taking enough of MHA will lead to increased heart rate, blood pressure, and even death.

 

II .  MHA is not a constituent of geranium oil, according to Ed Wyszumiala, GM of NSF’s dietary supplements program (March 2011) http://www.nutraingredients-usa.com/Industry/NSF-MHA-not-a-constituent-of-geranium-oil

Question from Tim S.:

Dr. Tom –

So what’s all the hype about creatine? Bodybuilders swear by it, athletes take it, but others tell me to stay away from it because, “it’s going to make me bloated and all bulked up”. Would love to hear your thoughts on creatine and if you recommend it to you athletes. Thanks!

Tim, I am asked this question countless times from athletes, coaches, and parents. Whether it is how and when to properly take creatine or all the false rumors that have surfaced over time, creatine has become a controversial topic for all athletes.

I want to clear the air about creatine and let you know the real truth to why creatine is one of the most useful and important supplements for athletes.

This video will break down why you need creatine, when you need to take creatine, and what is the importance of creatine. Throughout this educational video, I will be referencing the Bible of Sports Nutrition, Essentials of Sports Nutrition and Supplements. 

To recap this video:

• Creatine is our source of energy for high intensity, short duration excercies, usually in the 0-6 second range. This includes weight weight lifting and sprinting.

• Helps keep glycogen in the muscles, which entails less fatigue and more energy, making your performance in the gym and on the field more productive and effective.

• Weight gain associated with creatine is not water weight, but increase lean body mass. This helps increase performance and training, because of having more available muscles.

• Cycling? There are conflicting reports on the effectiveness of it. I personally believe doubling your daily dose for 3 days will help load creatine into your muscle cells.

Recommended Creatine Products:

• Ideal Recovery – A great post workout product that contains creatine. What makes this product unique and so great is that it also contains glutamine and a bunch of essential amino acids, including branched chain amino acids (BCAAs). The synergistic effect of taking all these amino acids together provides a metabolic and recovery advantage.

• Ideal Pump – A great pre workout product that contains creatine. Preloads your body with creatine to help improve muscular endurance and strength before training. Want to load up on your creatine levels for 2-3 days? Add 1 serving of Ideal Recovery to your Ideal Pump for a few days (Note: this is in addition to the 1-2 servings you will take post workout).

Look Better, Feel Better, Live Better,

Dr. Tom

Leave us a comment below and share your thoughts on creatine with our readers!

One of the most overlooked aspects of training is correctly utilizing nutrient timing in order to provide your body with the proper nutrients before, during, and after a workout. I have put together four short videos that breakdown the importance of nutrient timing and how it will make you a better athlete. During these videos, I will be referencing one of my favorite books, Nutrient Timing, by Dr. John Ivy and Dr. Robert Portman. I highly recommend it to all athlete, strength coach, or nutritionist.

Nutrient Timing: Overview

My first video is the Basic Theory of Nutrient Timing. Here I explain what the basic principles of nutrient timing are and their importance to you.

Nutrient Timing: Pre-Workout

The first step of nutrient timing is preparing your body with the proper amount of fuel before a workout. In this video I breakdown the key components of the pre-workout stage of nutrient timing and how GI Nutrition’s Focus Food and Ideal Pump can fit into your training program.

Nutrient Timing: During Workout – Energy Phase

This next video breaks down my trick to a faster recovery and how to spare muscle glycogen during your workout. GI Nutrition’s Ideal Whey, as well as dextrose, can be utilized during this phase.

Nutrient Timing: Post Workout – Anabolic Phase

Finally, your workout is over…now what? This is a critical time to provide your muscle with quality amino acids and carbohydrates. To continue this anabolic process, you want to feed your muscles with whey protein and some quality carbohydrates, such as dextrose.

How to use GI Nutrition Products for Proper Nutrient Timing:

75-90 minutes before workout: Focus Food

15-30 minutes before workout: Ideal Pump

During Workout: Ideal Whey & Dextrose

Immediately After Workout: Ideal Recovery

15-40 minutes after workout: Ideal Whey & Dextrose

Implementing the proper timing of nutrients will undoubtedly provide you with immediate results in performing at a higher level with faster recovery and building muscle faster.

Do no overlook the importance of keeping your body fueled with proper nutrients. An easy way to understand the importance of proper nutrient timing is to compare your body to a sports car. To ensure that your car runs smoothly and for a long period of time, you provide regular maintenance, oil changes, gas fill-ups, and new tires on a continued basis to minimize the chances of it ever breaking down or performing below its ability. The same goes with your body. Providing your muscles with the proper nutrients on a continued and regular basis will minimize the chances of breaking down and performing less than your potential. Implementing these simple steps to proper timing of nutrients will undoubtedly provide you with immediate results in performing at a higher level with faster recovery and better results.

Look Better, Feel Better, Live Better,

Dr. Tom

We recently asked Lawyer/Fitness model and recent Bodybuilding.coms Female Transformation of the week Rachel Mac to let us know her take on training as a female.

I leg press 400 pounds. I bench press 80 pounds. I curl 20 pound
dumbbells.

I'm also a size 2.

Lots of women think that lifting weights is going to make them bulky.
That's not true for lots of reasons. But to demonstrate that, I'll share
my experienc.

I wanted to get into fitness modeling, so I knew I would
have to have a little bit of muscle tone and definition. I had to put on
about ten pounds of muscle. It took me six months of hard, heavy lifting
every single day in the gym, a protein intake over 200 grams a day
(that's the equivalent of about nine chicken breasts a day!), and
carefully targeted supplementation. Putting on muscle as a woman is a
struggle, and a long-term commitment, but those ten pounds of added
muscle look great, have increased my metabolism, and have relieved a lot
of the joint pain I was suffering.

I'm also smaller than I was before I added those ten pounds of muscle.

You've probably heard that muscle weighs more than fat. That's not
really the whole picture. For a given volume, muscle is much denser (and
therefore much heavier) than fat. So, say you had exactly five pounds of
fat and exactly five pounds of muscle and you could compare them. The
pound of muscle would be much smaller. So by adding muscle (and also
decreasing fat), you actually end up smaller at the same weight when
compared to your "before" body. 

When I added 10 lbs of muscle, I also lost fat, which made me end up
smaller than before even though I'm nearly ten pounds heavier. We women
just have to break out of the idea that "building muscle" is for
bodybuilders. Building muscle makes you smaller, tighter, more toned,
and better looking in your clothes, your underwear, and--what really
matters in the upcoming months!--your bikini.

So how do you do it?

First, you have to hit the weights. My general rule is, if I can do ten
reps, the weight is too light. And I use heavier weight with each set
(these are called "add sets"). Say goodbye to the days of 12-20 rep sets
and start making every single rep count. Fight hard in the gym every
day, and you'll get results. Anything less just won't work your muscles
enough for you to see results.

Next, clean up your diet. This means avoiding processed junk and
anything with the words "calorie," "fat," "protein," or "carb" in the
name. Eat single-ingredient foods as much as possible: chicken, eggs,
fish, broccoli, garlic, butter, you get the idea. Artificial sweeteners,
preservatives, and other chemicals found in processed food will get in
your way--and many things (including diet soda) contribute directly to
the dreaded cellulite we're all targeting.

Finally, take care of yourself. Your muscles develop while you're at
rest, so get as much sleep as you can (even though this can be a
challenge). Drink plenty of water so you're always hydrated; this helps
with digestion (makes it quicker!), skin quality (makes it better!), and
appetite (makes it smaller!). Monitor your progress in a way that's
productive--forget the scale, take progress pictures, front and back, in
a bikini (and heels!) once a week. This will keep you motivated and
encourage you to look for the good in your body instead of always
picking yourself apart. Stress gets in the way of fat loss, and the
scale is not a good measure of progress when you're building muscle and
losing fat, but wouldn't you rather be smaller, tighter, and better
looking than just see a smaller number on the scale (that nobody else
but you can see?)

You'll start feeling and looking better really quickly once you take
these three steps. And because muscle burns fat, you won't have to spend
as much time doing cardio. In fact, if your diet is really clean, you
may not need to do cardio at all. In fact, when I started lifting, I
took my body fat from 24% to 18% in just five weeks. So relax, enjoy the
process, and you'll be on your way to looking better, feeling better,
burning more fat, and being more confident in no time at all.

If you'd like to see the plan I followed to get from 24% to 18% body
fat in less than a month and a half, check it out here:

http://www.bodybuilding.com/fun/make-fitness-your-life-sentence.html
http://www.facebook.com/fitnessrachelmac and Twitter at
http://www.twitter.com/rachel__mac